If you want to listen to the content of your choice, in your free time or while multi-tasking, hit the play button and listen to the Podcast. Today, it has been speculated that there is a 115 million Podcast audience around the World. Many Podcasts are audio-only which means you can enjoy your favorite subject in the background while doing your regular chores, for example- if you are driving a car, cooking or gardening at home, traveling on a cab or bus, you do not need to waste time. Not for adults only, the Podcasts have proved to be helpful for mothers to engage their kids while they work from home. There are lots of Podcasts available for children to answer their questions.

What is Podcast?

A podcast is an audio recording of a series or a program as a whole that is delivered to its audience. In times gone past, people would listen to their favorite programs on radio, it is somewhat similar to the radio but the only difference is that Podcast is delivered differently. Once the audio file is ready, it can be downloaded. The users can download it on their MP3 player and listen to it at leisure.

How can it be delivered to users?

The podcast is the simplest way to get your message delivered to the users and build a community of people who have similar interests. They are available from individuals, companies, teachers, radio networks, TV networks, storytellers, and many more. Delivering your Podcast to the user may seem a bit complex as you may need to link each episode from your website. Now these days, most podcasts are delivered through Apple iTunes. The user can subscribe to them and they will be notified when a new episode is released, the user has to download it and listen to it later.

How it is useful for business?

The podcast is a successful medium for business, as creating a webinar could bring financial benefits. Educational podcasts and webinars usually charge for subscriptions or some sell the archived webinars, thus, it offers good returns. Podcasts on generic topics and light subjects are usually free of charge, but if you want to make money out of it, you can release the specific content for the targeted audience from your website and charge for a subscription. Most Podcasts are free on iTunes. To find a large number of audiences, you have to do marketing in advance.

Benefits of Podcast

• The major advantage of podcasts is that they are multi-tasking. They are the best choice while performing other tasks and the users find them convenient as they don’t need any instrument. All they need is their mobile phones and earphones.
• The Podcast builds a close connection with the users and its hosts. When the user finds an actual host discussing the topic, they feel more connected to them.
• When the host creates a Podcast on a specific topic, they have a specific audience, thus, they build a kind of community around them.

One can choose whatever they want to listen to from the variety of podcasts available.